About the winter 2012 campaign

For the coldest and most elegant season of the year, Naturezza has chosen to portray the bucolic beauty of the countryside. Gramado – one of the coziest towns in Rio Grande do Sul state – has been chosen as the setting for this campaign because it features all the beauty and the climate that Naturezza wants for the season. With photos taken by photographer Marcelo Bormac, the campaign represents a folk and, at the same time, elegant spirit - a great global trend. This style is in tune with the lifestyle of the Naturezza woman, who appreciates eco-consciouness without leaving aside quality, comfort, and beauty. All this context perfectly depicts the DNA of Naturezza, whose main goal is to produce fast fashion with comfort and an eco-conscious attitude.